Baiyun Mountain said the new iron Mary for traditional Chinese medicine Viagra for food

Abstract: Baiyun Mountain said the new iron Mary for traditional Chinese medicine Viagra for food. following the “Ge”, gphl Baiyun Mountain pushed iron Mary “, to create anti ED (erectile dysfunction) series product line. However, in the pre publicity, food property “has been dubbed the” iron Mary “herbal viagra” title. The so-called “Chinese Viagra” since the September 18th launch of the first “domestic Viagra” (Wan Aike’s) generics armored, September 29th gphl Baiyun Mountain Zaigong anti ED Market — it’s Guangzhou Baiyun Mountain and Hutchison Whampoa  Chinese Medicine Company Limited (hereinafter referred to as: Baiyun Mountain and yellow) launched solid sealwort Maca ginseng drink “iron Ma” and once be called Chinese viagra. Relevant reports on the Baiyun Mountain and yellow micro-blog certification as well as the media, are called “iron Mary” the first Chinese Viagra; in the new financial reporter received the news release, has repeatedly stressed the “iron Mary” “Chinese medicine” concept. In fact, this is mistaken for users of health food or drug “, registered food is iron Ma”. “Packaging iron Mary” display, which holds the food production license number, the ingredients of ginseng, polygonatum, Maca etc.. “It belongs to food, functional food.”.” Baiyun Mountain and Huang relevant person in charge of the new financial reporter said, “the product is based on the prescription of traditional Chinese medicine, raw materials contain medicine, food homologous Chinese herbal medicine.”.” The drug administration department related staff told the new financial reporter, “strictly speaking, there is no official functional food names, and even products containing Chinese herbal medicine, but after all the food in the publicity can not be called Chinese medicine.” “This is a popular marketing practice in the industry, because many consumers don’t care about, or do not know, it is food, health food or drugs, they care about the results and psychological comfort.” I. industry analysis. It is worth mentioning that, in the acceptance of the new financial reporters, Baiyun Mountain and yellow micro shop (mobile phone shop) in the original “iron Mary” marked in the picture above Chinese Viagra four words have been removed; in its official website news, has also been on the “Chinese medicine” and the relevant wording adjusted. With the “armored armored side is complementary medicine, the other side is containing Chinese herbal medicine”, the same as anti ED iron Mary “products, gphl Baiyun Mountain believes that the two” will form a strong complementarity”. “We designed the main” iron Ma “still want it to form a complementary and benign interaction with the” armored “,” Ge “is quick, and” iron Mary ‘may need to take one month before apparent sustained effect to half a month, can be said that “more is in iron Mary.” replenishing the body’s power and spirit, is the concept of long-term maintenance.” The relevant person in charge said. The reason is not “iron Mary” register for drugs, the responsible person explained that the registration and approval of drugs requires a long period, it may take several years, so we are temporarily in the form of food for approval.” As can be imagined, so with the armored launch at the same time, with the help of the outside of the “armored” attention. Although the idea that the industry will gphl Baiyun Mountain “registered as food” iron Mary “edge ball” of the suspects, but it is also because the “iron Mary” food identity, the sales channel is relatively flexible. “Mr” as a prescription drug, into the pharmacy and hospital sales channels; and the “iron Mary major sales channels for” pharmacies and electricity supplier. “In fact,” go big or iron Ma ‘health line, we also plan the future in supermarkets, beauty salons, stores and other sales.” The relevant responsible person said, the old people, and has DASHENLIN Nepstar chain drugstore, signed a sales agreement “should soon be able to see the ‘iron Mary in the traditional market.” The market potential launched “Ge” and “iron Mary”, gphl Baiyun Mountain intends to build signs of anti ED products group is very obvious. Guangzhou Pharmaceutical Group Chairman Li Chuyuan said recently: “the future of Baiyun Mountain will also develop a series of” Viagra “products, including the development of” herbal viagra “and grab imitation other anti ED drugs.” The group is trying to create anti ED this category into a new profit growth point, may include large health products, western medicine and traditional Chinese medicine, so that consumers do mention this kind of product that gphl.” The relevant person in charge said frankly. Prospective industry Research Institute senior industry analyst Zhu Qian said, IMS data show that in 2013 the global ED drug sales of approximately $6 billion 500 million, an increase of 9.7%, according to the World Health Organization, the world suffered from ED were about 10%, according to this calculation, the anti ED drugs has huge market potential in Chinese, market capacity at 60 billion -1000 billion. It is understood that the current anti ED products on the domestic market mainly has two kinds: one is a PDE-5 inhibitor to Pfizer Viagra as the representative, with Bayer Levitra Cialis and Lilly’s sales in 2013 China and 1 billion 300 million yuan; two is the aphrodisiac products at home, there are statistics that this product sales in 2012 has reached the scale of nearly 6 billion yuan. Gphl Baiyun Mountain set the “armored” and “iron Mary” sales target for annual sales reached 500 million -10 billion yuan. The relevant responsible person said, “Mr” is estimated to be relatively fast, in three years, after all it’s consumer education and market awareness is relatively mature, and it is the first generic drugs, the price is cheaper than the original drug; “iron Mary”, our plan is three to five years.” best sexy costumes


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