Editor’s note: in order to implement the CPC Central Committee and the State Council “health China” 2030 “plan” the spirit of comprehensive evaluation, promote the establishment of professional training and ability system of health guidance personnel in China, Chinese occupation Senior Professors Association Education Institute in March 26, 2017 in Beijing Institute of Technology Institute of International Education Exchange building held “to promote health education, family maintenance a harmonious society” seminar and the national “health instructor training” project launch ceremony.
Abstract: through the latest version of the “advertisement law” in October 27, 1994 Eighth National People’s Congress of the tenth meeting of the Standing Committee revised the fourteenth meeting of the Standing Committee of Twelfth National People’s Congress on April 24, 2015 (the October 27, 1994 eighth session of the Standing Committee of National People’s Congress on April 24, 2015 and revised at the tenth session of the Twelfth National People’s Congress Standing Committee of the fourteenth meeting) directory the first chapter second chapter third chapter advertising advertising content standards code of conduct supervision and administration of the fourth chapter fifth chapter sixth chapter legal liability of supplementary provisions Chapter 1 General Provisions Article 1 in order to regulate advertising activities, protecting the legitimate rights and interests of consumers, promote the healthy development of the advertising industry, and maintain social and economic order system Method of determination. Article second in the territory of the people’s Republic of China, the commodity operators or service providers, through certain media and forms, directly or indirectly introduce the commercial activities of the goods or services they sell. The term “advertiser” as mentioned in this Law refers to a natural person, legal person or other organization that designs, produces and releases advertisements for the purpose of selling goods or services. The term “advertising operator” as mentioned in this Law refers to a natural person, legal person or other organization that accepts the entrustment to provide advertising design, production and agency services. The term “advertisement publisher” as mentioned in this Law refers to a natural person, legal person or other organization that publishes advertisements for advertisers or advertisers. The term “Advertising Spokesperson” as mentioned in this Law refers to a natural person, legal person or other organization that is recommended or certified by the owner of a commodity or service in its own name or image, except in the name of the advertiser. Article third advertising should be true, legal, in the form of healthy expression of advertising content, in line with the socialist spiritual civilization and promote the development of Chinese traditional culture. Fourth advertisements shall not contain false or misleading content, shall not deceive, mislead consumers. The Advertiser shall be responsible for the authenticity of the content of the advertisement. Fifth advertisers, advertising operators, advertising publishers engaged in advertising activities, shall abide by laws and regulations, good faith, fair competition. Article sixth the administrative department for Industry and commerce under the State Council shall be responsible for the supervision and management of the whole country, and the relevant departments under the State Council shall be responsible for the relevant work of advertising management within the scope of their respective functions and duties. The local industrial and commercial administrative departments in charge of the administrative areas of advertising supervision and management work, the relevant departments of the local people’s governments at or above the county level is responsible for advertising management related work within the scope of their respective duties. Seventh advertising organization in accordance with the laws and regulations and the articles of association, the development of industry standards, strengthen self-discipline, promote the development of the industry, guide members engaged in advertising activities in accordance with the law, promoting the integrity of the advertising industry. The second chapter ad content guidelines eighth ads on commodity’s performance, function, origin, purpose, quality, composition, price, manufacturer, or promises to service providers, content, form, quality, price and promise have said, should be accurate, clear, clear. If an advertisement indicates that the goods or services that are sold are incidental gifts, it shall indicate the varieties, specifications, quantity, time limit and method of the goods or services provided. The contents of an advertisement shall be clearly indicated in the laws and administrative regulations. Ninth ads may not have the following situations: (a) or in the use of * * national flag and national anthem, the national emblem, flag, emblem and speech; (two) use or in the use of state organs and state functionaries of the name or image; (three) the use of “national level”, “the most senior” and “best other terms; (four) harm national dignity and interests, divulging state secrets; (five) hinder social stability, undermine social and public interests; (six) endanger personal and property safety, disclosure of personal privacy; (seven) interfere with public order or violating the good custom of society; (eight) containing obscene, pornographic, gambling, superstition, terror, violence; (nine) containing nationality, race and religion, gender discrimination (ten) the protection of the environment, natural resources or cultural heritage; (eleven) other circumstances prohibited by laws and administrative regulations. Tenth advertisements shall not harm the physical and mental health of minors and disabled persons. Article eleventh of the matters involved in the advertising need to obtain administrative permission, and the content should be consistent with the license. The use of data, statistics, survey results, abstracts, quotations and other quotations of the advertisement shall be true, accurate, and indicate the source. If the scope of application and the term of validity of the citation. Where a patent or a patent method is involved in the twelfth article, the patent number and patent category shall be indicated. Without obtaining the patent rights, shall not be lied in the ad patent. It is prohibited to use any patent application that has not been granted a patent and the patent has been terminated, revoked or invalid. Thirteenth advertisements shall not belittle the goods or services of other producers or operators. Fourteenth advertisements should be identifiable