Sexy lingerie shop love male customers, embarrassed to pay on

Abstract: because embarrassed, male customers often directly picked up a $50 payment bra away, do not contact the clerk. Male consumers have become one of the many chips in the competition to win the competition, they are trying to get more male customers. 0″ first American underwear brand of Vitoria’s Secret (Victoria’s Secret, hereinafter referred to as the Victoria Secret) more and more love to male customers into the store. According to Reuters, a former employee of the Victoria Secret revealed that the store is located in Chicago area of the United States now require employees to accept a training, learning to be different in the reception and customer’s attitude and the way. A Victoria Secret clerk said, no matter what male customers buy, always quick and fast leave. This means that it is easier and more expensive for male customers to pay than women. So, rather than to the female customers to introduce a $25 ticket price $5 underwear, employees are more willing to male customers sell full price. The former is more sensitive to the price, the clerk also need to introduce them more preferential activities; the latter is easier to achieve sales, because of embarrassment, male customers often directly picked up a $50 payment bra away, do not contact the clerk. Male consumers have become one of the many chips in the competition to win the competition, they are trying to get more male customers. “Once a male customer enters the store, I feel like a lucky man.” The above dimensional secret clerk said. These male customers are the important factors to ensure her monthly sales tasks. A statistics show that in Victoria Secret store, the proportion of male customers into the store, although only 3%, turnover rate was as high as 90%. It’s important to know how to get into the store. Compared with the common means of marketing, the scholar is Victoria secret underwear to attract male customers killer. 20 years ago, founded the first Victoria Secret lingerie show, all kinds of underwear appeared together with hot models on newspaper headlines, then this is called “sexy economy” marketing activities to attract a large number of male consumer groups in the eyes, Victoria Secret has become the number one choice for those who need to give his girlfriend or wife to buy underwear male customers. In fact, the founder of Victoria’s Secret Roy Raymond founder of the brand’s original intention, is to let those who want to give their wives to buy underwear men no longer feel embarrassed. In the past, men can not only look at the underwear to buy underwear, underwear are displayed in the cabinet, but Raymond decided to hang up the underwear for customers to pick up in the hands of. Today, Victoria secret underwear market share in the United States as high as 35%, sit tight in the top spot. Other competitors, whether it is deeply loved by young people American Eagle, or the start-up brand Adore Me, can not shake its dominance.


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