Abstract: Fuzhou Jinshan primary school hundred meters away, opening a new adult sex shops, shop LED display advertising language is obvious, passing a lot of students curious to ask parents, parents are at a loss. Many parents worry that such blatant advertising language, not only easy to mislead the curious period of children, but also let the parents feel embarrassed. 0″ adult products store ad play too explicit Fuzhou Jinshan primary school hundred meters, opening a new adult sex shops, shop LED display advertising language is obvious, passing a lot of students curious to ask parents, parents are at a loss. Many parents worry that such blatant advertising language, not only easy to mislead the curious period of children, but also let the parents feel embarrassed. The reporter learned that, as early as 2011, the State Administration for Industry and Commerce issued expressly prohibits the establishment of adult sex shops, around the school, but for adult sex shops, the location should be far from campus, there is no clear provisions. Advertising language students asked parents explicit yesterday morning at 10:30 pm, the reporter went to the golden road bus terminus Jinshan (east west direction), in the bus station behind, easily find the name “net fruit adult fun” adult sex shops, but at this time did not open. Reporters noted that a LED display is arranged above the door, again playing the advertisement too explicit, its contents can not bear to look for pedestrians. Ms. Chen’s daughter attended Jinshan primary school. She told reporters, the day before yesterday afternoon, she sent her daughter to go to school, via the “net adult fruit fun” adult sex shop door, daughter suddenly asked, “what is the climax?” hearing this question, Ms. Chen over there, I do not know how to answer, she did not dare to believe that the 9 year old daughter, he asked this surprising problem. After returning to God, Ms. Chen looked up and found that there is an adult shop on the roadside, the door of the LED billboard containing the climax……” Advertising words. And Ms. Chen encountered the same problem many parents. Lee is about to pick up his son after school, told reporters that now his son will come home from school, since the opening of the adult sex supplies store in the vicinity of the school, the students will take these ads joke. The parents will have a negative impact on nearby residents Mr. Zheng said many children, Jinshan primary school students, school every day to go through the “net fruit adult fun” shop, see those too blatant advertising language. But the students but this kind of thing, it is easy to be misled. “We middle-aged people are embarrassed to see, children see how bad. They can understand business, but should also pay attention to the impact.” Many parents are waiting for the bus station, said they firmly opposed to these stores opened in the vicinity of the school, adult goods store opened in the vicinity of the school will certainly arouse the curiosity of students, have a negative impact on students. Students are still in the process of growth and development, early exposure to these things, is not conducive to the healthy growth of children. Yesterday afternoon, the reporter according to the “net fruit shop on the billboard adult fun” contact call the owner, told reporters that he has opened ten days there, and did not notice that the shop is next to the school. But for many parents have concerns about explicit advertisements, the shopkeeper said, will immediately replace the LED advertising language, try to reduce the impact on the way of students. Adult supplies store location related regulations are not clear yesterday, the reporter according to Baidu maps ranging measurement tools found that this “net fruit adult fun” shop, Fuzhou Jinshan primary school distance of about 180 meters, and the distance from the Fuzhou Jinshan District about 360 meters. Many parents believe that these adult sex shops should not be too close to the school, the operator should choose his address. The reporters found that as early as 2011, the State Administration for Industry and Commerce issued clearly stipulates: ban in schools within 200 meters to run the cafe, prohibit the establishment of electronic game room, around the school dance halls and other places of entertainment and adult sex shops. However, the location of the adult supplies store, how far away from the campus, there is no clear provision. Sex goods store opened in the vicinity of the school, what will be the impact of primary and secondary school students, the reporter interviewed Chen Zhenping, director of Fuzhou sunshine psychological services center. Chen Zhenping said that the students in the adolescent stage, whether psychological or physiological aspects, are just beginning to development, especially the psychological is very dim, many children at this stage are curious, if premature exposure to these goods, may cause the precocious puberty or the concept of deviation. Chen Zhenping suggested that schools should provide students with physical health classes, give students the right guidance, to alleviate the curiosity of students. With the children and parents should talk about sexual knowledge, let the child have a correct understanding of.